HowPure: Decode Ingredients

Decode every ingredient on every cosmetic, skincare and beauty product. HowPure is the ingredient scanner that explains what's inside, scores it, and matches it to your preferences.

Scan any product barcode and instantly see a 0–100 safety score, a plain-language breakdown of every INCI ingredient, and personalised flags based on the ingredients and values you choose to avoid. Then find better-scoring alternatives and see where to buy them.

WHY HOWPURE

Most cosmetic scanners make you configure everything yourself. HowPure starts with personas — pick a profile in seconds, then customise what matters to you.

• 0–100 safety score for every cosmetic

• Each INCI ingredient explained in plain English

• Personalised alerts for the ingredients you choose to avoid — parabens, sulfates, silicones and more

• Find safer, better-scoring alternatives instantly

• Scan history, favourites, and reviews from other users

PURE (FREE)

• Unlimited barcode scanning

• Full ingredient breakdown and safety scores

• Generic alternative suggestions

• 25 most recent products in your history

• Submit products and write reviews

PURE+ (€4.99/month or €24.99/year — 7-day free trial on annual)

• Search any cosmetic by name or brand

• Profile-matched ingredient alerts

• Alternatives filtered for your preferences and values

• Unlimited history

CHOOSE A PROFILE — or build your own

• Purist — strictly free from parabens, sulfates, silicones

• Sensitive Soul — focused on gentle formulas without common harsh ingredients

• Conscious Curator — vegan, biodegradable, microplastic-free

Or customise: ingredients to avoid, lifestyle preferences, specific sensitivities.

BUILT FOR PEOPLE WHO WANT TO KNOW WHAT'S INSIDE

Every ingredient explained in plain language. Every score based on real science. Personalised to your preferences and your values.

Made in Lithuania by MB BD Consulting.

Disclaimer

HowPure provides ingredient information for general awareness and is not a medical or diagnostic tool.

Questions? contact@howpure.app