Simple: AI Weight Loss Coach

AI health coach for lasting weight loss

Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions.

For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy.

What you get with Simple

An AI coach trained by experts

Avo™ is your smart in-app coach, guiding you with personalized advice, motivational coaching, and science-backed strategies—anytime, anywhere.

Instant food feedback with Avo Vision

Snap a photo of your groceries, menu, or meal and get instant guidance, nutrition insights, and recipe ideas. No calorie math—just clear, actionable advice on the go.

Easy, personalized workouts

Get simple, beginner-friendly workout plans designed to match your fitness level and goals. Build strength, burn calories, and stay consistent with exercise routines you’ll actually enjoy.

A real-time Success Score, designed to keep you on track

Track progress in real time with your personalized Success Score. Instantly see how your choices stack up, understand where to adjust, and stay motivated as you move closer to your goals.

Sustainable results without the stress

Turn small daily choices into lasting habits so you can lose weight, feel better, and stay consistent without rigid dieting.

Meet Blinky: your emotional support fluff

Most weight loss apps give you charts and streaks. Simple gives you Blinky.

He’s playful, dramatic, and impossible to ignore. Log a salad, he cheers. Log late-night fries, he’ll indulge with you while helping you get back on track. Skip logging, and he sulks—or goes full chaos.

Blinky makes consistency fun:

- Daily motivation—“What will Blinky say today?”

- Playful accountability—reactions that keep you logging.

- Streak rewards—stay consistent and earn golden Blinky.

It’s accountability without the scolding. His moods keep you engaged, entertained, and coming back—making healthy habits stick and driving real weight loss.

Features you’ll love

- Personalized weight loss coaching from Avo™

- Photo-based nutrition feedback with Avo Vision

- Beginner-friendly, personalized workout plans

- Honest, playful motivation from Blinky

- Quick food, water, activity, and weight logging

- iOS Home Screen widget & Apple Health + Watch integration

Why Simple works

Weight loss isn’t about perfection—it’s about consistency. Simple makes logging easy, workouts approachable, and healthy choices fun, so you can build habits that last.

That’s why people call us the “Duolingo of Health.” We turn hard work into something enjoyable, motivating, and even delightful. Where other apps feel clinical or restrictive, Simple keeps you smiling, laughing, and coming back for more.

And it works. To date, Simple serves 800,000+ active subscribers, who have collectively lost more than 17.5 million pounds. With 20M+ downloads and an average 4.7-star rating, Simple ranks among the world’s top-rated wellness apps.

We’ve also been recognized globally—named among the Top 100 AI Companies by the World Future Awards (2025) and awarded Best Virtual Health Coach by MedTech Breakthrough (2025). Our methods are backed by science, published in peer-reviewed journals, and presented at leading international conferences.

For further information, please visit https://support.apple.com/en-gb/HT202039.

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