昭和世代だヨ！熟年大集合

“It’s the Showa generation! What is “Mature Gathering”?

concept

For those in their 80s, 70s, 60s, and 50s, just have fun!

It's an "empathy app" that lets you have a fun time while immersing yourself in memories of those fun times.

Target generation

Recommended for Showa generation in their 80s, 70s, 60s, and 50s!

You can empathize with and laugh with friends who went through the same era.

We will be gathering here with all of you to enjoy such a warm and nostalgic time, as if we are now back then.

Why do we need an app specifically for the “Showa generation” now?

The main reason for the weakening of empathy between generations (the influence of the Internet)

① “Common experience” of information has decreased

In the past: When mass media such as TV and newspapers existed, everyone watched the same programs and knew the same news.

For example, there were certainly common topics that could be talked about across generations, such as ``Drifters'' and ``Kohaku Uta Gassen,'' along with the tea room.

With the spread of the Internet, information has become more individualized and diverse.

You can choose to watch only the things that interest you.

■The information world of each generation has become fragmented.

There are fewer "common threads" that people can empathize with and say, "That was interesting, wasn't it?"

② “Creating a community of values” through SNS

With the advent of SNS, it has become possible to connect only with people who have the same values, hobbies, and sensibilities.

For example, we will create a world where people of all ages can connect based on their ``likes'', such as ``Oshikatsu'', ``Vtuber lovers'', and ``Retro Game Enthusiasts''.

However, this backfired and opportunities for contact and empathy with ``other generations with different values'' were drastically reduced.

■Result: It became difficult to develop “imagination” and “empathy” for other generations.

③ Difference between the sense of “speed” and “tempo”

Young people: They are used to content such as TikTok and YouTube shorts that convey interest in just a few seconds.

Elderly group: A tendency to prefer story-oriented content and emotional content.

This ``gap in tempo'' creates a discrepancy in the points of laughter and emotion.

■Result: Even when viewing the same content, it becomes difficult to convey what is interesting about it.

Emergence of digitally native young generation

Generation Z and beyond are ``generations that have had access to the Internet since birth.''

Because information gathering and communication have been brought up on the Internet, the inability to share offline cultural contexts (e.g., paper newspapers, landline telephones) is also one of the causes of the empathy gap.

▼What we can learn from research data

The tendency for people who are closer to each other's generations to agree that it's "interesting" and "fun" is more likely to be supported by shared culture, experiences, and values.

Research shows that the specific points of humor and laughter differ depending on the generation.

〇This empathy app was born from that.〇

“It’s the Showa generation! Big gathering of middle-aged people

We created this app with the hope that the middle-aged generation, who share common memories and values, would laugh more, connect more, and enjoy each day more.

The laughter from those days is here

Showa era variety shows, nostalgic idols, popular songs, streetscapes and entertainment - such topics that "people who understand" will understand will naturally create empathy here. You don't have to explain things to the younger generation; you can just say, "It's okay," and they can laugh together. This app has such a space.

Designed for safe use

It's okay if you're not good at using smartphones. The font is large and the buttons are simple. The operating instructions are easy to understand and designed to be used with confidence.

We can talk, we can connect

Now that I'm older, there are things I want to talk about, things I want to laugh about, and things I want to empathize with. Conversations with people who share common life experiences can warm your heart and make you feel less alone.

◎All Showa generation men and women can enjoy and empathize with each other◎

The Internet is not just for young people.

Rather, I want the older generation who understand the richness of life to shine brighter in the online world.

“I get it!” “I remember it!” “The old days were good, weren’t they?”

This is an app that will become the ``heart of the heart'' for the Showa generation, where words like these will fly around naturally.

That's the ``Showa generation!'' A big gathering of middle-aged people.